Skip to content
The sports media nerd

The sports media nerd

Bringing you all the latest news and views of the sports media world

  • Home
  • Contact

A whole new ball game… Twenty20 cricket

It started out as somewhat of a desperation move by the England and Wales Cricket Board (ECB) to broaden the appeal of a staid and tired sporting institution of the English summer, but 15 years on, Twenty20 has taken over the game of cricket in many respects. The ECB was looking for a shortened form […]

Read More A whole new ball game… Twenty20 cricket

A case study of Sky Sports gamification strategy

Sky Sports has a wide portfolio of services within the sport media sector but one way in which the conglomerate seeks to engage its customers and generate additional revenue streams is through the use of gamification, in particular through their ‘sister’ company, Sky Betting and Gaming. Keller (2003) argues that growing a brand and maintaining […]

Read More A case study of Sky Sports gamification strategy

The digitised revolution of the England Football Team (IT’S COMING HOME …)

When it comes to sports, there are always two games: the one on the field and the one on social media where fans consume stats, re-caps and battle it out with other diehards online (Pedersen et al, 2016). The Football Associations (FA) management of the England Football Team has leveraged the power of visual media […]

Read More The digitised revolution of the England Football Team (IT’S COMING HOME …)
Blog at WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • The sports media nerd
    • Already have a WordPress.com account? Log in now.
    • The sports media nerd
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
Design a site like this with WordPress.com
Get started